Tropical Fruit Direct
Building on 80 years of industry experience in fresh fruit in both domestic and international markets, Tropical Fruit Direct is dedicated to growing the Tropical Fruit category for the benefit of growers, suppliers, retailers and consumers.
We are passionate about delivering fresh, quality produce to meet and exceed the expectations of a increasingly sophisticated and well informed consumer base.
Adopting a ‘field to fork’ approach, we celebrate and promote fresh & quality tropical produce and the farmers that produce it. In turn, we offer consumers inspiration, education & connection to their food source to nourish the mind & body.
Consumers can have confidence around the provenance, authenticity and sustainability of produce supplied by Tropical Fruit Direct.
“In our view, the tropical category is under represented in the fresh fruit sector. Yet tropical fruits add colour, texture, taste and nutritional benefits to the consumer experience. We aim to drive household penetration and purchase frequency and celebrate the benefits and versatility of the category”.
Steve Barnes, CEO
BY GROWERS FOR GROWERS
Tropical Fruit Direct is a grower initiative aimed at providing the best financial returns to the grower for whole of crop sales. We have put the grower at the very heart of our operation.
The TFD Difference:
- Market access in all states
- Retail access in all states
- Export access.
- 52 week communication with markets and retailers.
- Fixed handling fees
- Weekly notification of market intake and retail demand.
- Weekly notification of anticipated pricing prior to sale.
- On demand communication with account managers.
- Transparency and competitiveness on all costs associated with delivering your product into store.
Our growers are at the core of everything we do. With a strong connection to their land, their families, their environment and their communities, we celebrate and connect our growers to the consumer.